January 7, 2013, 10:45 AM

How e-retailers boosted holiday sales

(Page 2 of 2)

Sales of toys rose more sharply in the 2012 holiday season than in recent years both online and offline for Kazoo & Company, which operates Kazootoys.com and a single store near Denver, says president Diana Nelson. Without mentioning specific sales figures, she notes that her staff worked extra hard with Kazoo’s suppliers to remain stocked with the season’s hottest toys, including Magna Tile and Magformer building sets, Lego building blocks and Playmobil sets of action figures. “We were calling reps directly up through the week before Christmas to make sure our toys were always in stock,” Nelson says. “That’s what made a difference in sales.”

Sales were also helped by Kazoo’s free shipping of online orders of $49 or more, a promotion it offered throughout the year, Nelson says. Nelson adds that online toy sales remained strong through Dec. 20, followed by robust sales of gift cards through Dec. 24.

Amazon.com is No. 1 in the Top 500 Guide. CVS is No. 88, American Apparel is No. 287, Zazzle is No. 126, ShoeBuy is No. 90 and Fab.com is No. 449. ScotteVest is No. 621 and Kazootoys.com No. 495 in the Second 500 Guide.

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