The policy lets overseas e-retailers sell into China without animal testing, but companies still need help entering the China market.
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Nikhil Behl is CEO of ZooStores.com, a web-only e-retailer that operates approximately 250 product-specific e-retail sites primarily in the home and fitness categories. ZooStores launched in June 2011. Over the last year it expanded its product catalog by 50% and now sells 500,000 SKUs. As of early December, ZooStores was on track to generate $100 million in sales for 2012, Behl says.
Behl's top priorities for 2013
1. Expand ZooStores' selling categories and product catalog
2. Improve the online shopping experience for customers with better search, navigation and original content
3. Launch a mobile-optimized ZooStores.com