At least one brand’s e-mail prank caused some social media backlash among consumers.
eBay records its biggest mobile shopping day and PayPal Mobile posts mammoth growth.
Online marketplace eBay Inc. says that Sunday, Dec. 9, was its biggest mobile shopping day ever. EBay's mobile payment volume, that is the dollar value of items purchased on eBay via mobile phones and tablets, grew 133% on that day compared to the largest day in 2011, which was Dec. 4.
Meanwhile PayPal Mobile, the mobile version of eBay-owned online payment system PayPal, posted 221% year-over-year growth in global mobile payment volume Dec. 9 compared to the second Sunday in December 2011—reflecting a 204% increase in the number of consumers using PayPal Mobile compared with the same day last year.
"Just four years ago mobile commerce barely existed," says Steve Yankovich, vice president of mobile at eBay. "Today, mobile touches nearly one in every three purchases on eBay." That means at some point the customer used a mobile device while interacting with eBay. For example a consumer might use a smartphone to place a bid, or to make a purchase. Often consumers go from mobile to desktop and back again, an eBay spokeswoman says.