January 3, 2013, 3:30 PM

Amazon gets into gifting on Facebook

Amazon gets into gifting on Facebook.

Zak Stambor

Managing Editor

Lead Photo

Following the lead of retailers such as Wal-Mart Stores Inc. and CafePress Inc., Amazon.com Inc. in December launched a Facebook application that offers shoppers gift suggestions based on the information those consumers share on the social network.

Amazon aims for shoppers to use the tool, called Friends & Family Gifting, to organize their gift lists, find gift ideas and receive reminders of their friends' birthdays and special occasions, and to share gift lists via Facebook, Twitter, Pinterest or e-mail. Payment network MasterCard Worldwide is sponsoring the application.

The application, with the permission of a Facebook user, offers gift suggestions based on the consumer's Facebook friends' posts and Likes. Shoppers can also use the tool without giving Amazon access to their Facebook accounts by manually entering their friends' information, such as birthdays, interests and genders.

Friends & Family Gifting resembles Wal-Mart's Shopycat Facebook application that launched last year and the Likeable Gifts Facebook service that e-retailer CafePress introduced in November.

zak@verticalwebmedia.com

@ZakStamborIR

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement