Retailers shift their ad spending from TV, radio and print ads to digital ads.
Daniel Moure is a 14-year veteran in the interactive space.
Miami, December 5, 2012 - Daniel Moure has been named Chief Marketing Officer at PureFormulas.com, one of the fastest growing e-retailers in the United States, offering pure and high-grade natural health supplements. Moure is a 14-year veteran in the interactive space.
Prior to joining PureFormulas, Moure spent the last decade at Univision Communications Inc. as VP of Account Management and Interactive Strategies, where he led the development of a multitude of award-winning interactive strategies—from concept to completion—for some of the biggest advertisers in the space. Some highlights during his tenure at Univision include the production of the first ever web novela in 2007 (Mi Adorada Malena) in partnership with Unilever, and managing all FIFA World Cup advertiser efforts in 2006 and 2010. More recently, he was charged with leading all of Univision’s commercial production efforts as VP of Production across all platforms.
Previous to his tenure at Univision, Daniel also spent time at Yupi.com and Young & Rubicam Latin America. While at Yupi.com, one of the largest Latino online portals in the late 1990’s, he was instrumental in facilitating the merger between yupi.com to msn.latino.com. Before jumping to the interactive landscape, Daniel had already made a name for himself in traditional media with Young & Rubicam. During his tenure at Y&R he managed the day-to-day advertising business throughout Latin America for some of the world’s leading brands, including but not limited to: Colgate-Palmolive, United Airlines, Texaco, Philip Morris, and Kraft.
“We are excited to welcome Danny to the PureFormulas family,” said PureFormulas CEO Jose Prendes. “His integrity, extensive experience, and leadership in the interactive world, along with his knowledge of the Latin American marketplace will help drive PureFormulas forward and strengthen our brand as a leader in the health e-retailer industry.”
Throughout his 20-year professional career, Moure has garnered countless awards across traditional and new media outlets. In 2012 alone he was a recipient of the following awards in the interactive category: Cannes Lions, Clio, Webby, and Fiap. He also serves on some of the most recognized committees and boards in the industry.
Moure received his BA in Communications from Loyola University in New Orleans. He lives in South Miami with his wife and two sons.
Founded in 2007, and headquartered in Miami, FL, PureFormulas.com is an online health supplement retailer that distributes the purest and highest-grade natural supplements with average of 400,000 active customers and 65+ service professionals. PureFormulas.com features a state of the art web portal for secure and friendly online shopping and daily free shipping on more than 30,000 products. PureFormulas’ professionals work with a board of healthcare advisors, naturopaths and chiropractors to keep up to date with customers’ needs and healthcare news and necessities. PureFormulas’ mission is to maintain daily motivation and passion for healthy living focused on high-level customer service and quality products. For more information on PureFormulas, please go to: www.PureFormulas.com.