December 27, 2012, 9:13 AM

EPAM Acquires Digital Strategy Firm Empathy Lab

Empathy Lab is a recognized leader in both e-commerce and Digital Media and Entertainment.

NEWTOWN, Pa., Dec. 20, 2012 /PRNewswire/ -- EPAM Systems, Inc., a leading provider of complex software engineering solutions and a leader in Central and Eastern European IT service delivery, today announced it has acquired Empathy Lab, a digital strategy and multi-channel experience design firm.

Founded in 2005, Empathy Lab is a recognized leader in both eCommerce and Digital Media and Entertainment. Empathy Lab most recently launched Horizon Online for Liberty Global, one of the most advanced multi-device TV-Everywhere applications. Empathy Lab has also recently helped relaunch, transforming their digital experience using best-of-breed retail strategies and technologies, helping to advance their mission by mobilizing the power of their volunteers and the generosity of donors through the digital medium.  Empathy Lab's other clients include AIG, Sentara Health Systems, CHUBB, NBC Universal, TJX, DirecTV, PepBoys, Avon, Philosophy, Comcast and many other leading brands.

Arkadiy Dobkin, CEO and President of EPAM said, "We are excited about the acquisition of Empathy Lab, which complements our strong capabilities in global delivery of software engineering services with the proven expertise in two important growth areas - development and execution of enterprise-wide Commerce initiatives and transformation of Media consumption and distribution channels. In addition to strengthening our Travel and Consumer and Business Information and Media verticals, Empathy Lab brings significant expertise in digital marketing strategy consulting and program management."

"Empathy Lab matches our investment criteria for strategic fit, accretion and manageable execution risk. As part of our ongoing growth strategy, we will continue to evaluate opportunities to deepen our industry expertise and technology capabilities necessary to deliver complex mission-critical solutions," continued Dobkin.

Empathy Lab CEO Kevin Labick said, "We believe Empathy Lab's strategy and experience design services, along with our deep understanding of enterprise eCommerce and video platforms paired with EPAM's world-class engineering solutions uniquely positions us to drive unparalleled ROI for Fortune 500 organizations world-wide."

About EPAM Systems

Established in 1993, EPAM Systems, Inc. provides software engineering solutions through its leading Central and Eastern European service delivery platform. Headquartered in the United States, EPAM employs over 8,100 IT professionals and serves clients worldwide from its locations in the United States, Canada, UK, Switzerland, Germany, Sweden, Belarus, Hungary, Russia, Ukraine, Kazakhstan, and Poland.

EPAM is recognized among the top companies in IAOP's "The 2012 Global Outsourcing 100," featuring EPAM in a variety of sub-lists, including "Leaders-Companies in Eastern Europe." The company is also ranked among the best global service providers on "The 2012 Global Services 100" by Global Services Magazine and Neogroup, which names EPAM  "Leaders-Global Product Development" category.

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About Empathy Lab

Empathy Lab is a leading digital strategy and execution firm focused on delivering breakthrough strategies and experiences that drive business success across all connected devices for Fortune 500 and fast-growth organizations around the world. Empathy Lab's clients include Liberty Global, the American Red Cross, Avon, Comcast, DirecTV, TJX, NBCU, Nintendo, Rogers Communications, Lions Gate, Sony, Chartis / AIG, Chubb, Reed Elsevier, and Philosophy. 

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