The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
The deal will enable the chain and e-retailer to expand in the Northwest.
Vitamin Shoppe Inc. will spend $50 million to buy Super Supplements Inc., a chain and e-retailer of vitamins and related items that operates 31 stores in Washington, Oregon and Idaho. Vitamin Shoppe, which says it will pay for the purchase with available cash, says the deal will expand its presence in the Pacific Northwest, where it operates 17 stores.
"Super Supplements shares our same values and commitment to health and wellness and will be a strategic and cultural fit for the Vitamin Shoppe,” says Vitamin Shoppe CEO Tony Truesdale. “Super Supplements is an established retailer with a strong track record of providing a broad selection of high-quality products and a commitment to superior customer service.”
Super Supplements was founded in 1994. In 2013 the subsidiary will contribute $75 million in revenue, Vitamin Shoppe estimates.