December 17, 2012, 1:04 PM

Lancôme reaches out to customers across all devices

The beauty brand has launched sites optimized for smartphones and tablets.

Lead Photo

The consumer brand manufacturer's new m-commerce site.

Lancôme has launched new smartphone and tablet mobile commerce sites to provide a consistent brand experience wherever its consumers choose to engage, the luxury beauty consumer brand manufacturer says. The mobile sites were designed and built by online marketing and technology services provider SapientNitro and are integrated with the beauty brand’s e-commerce platform from Demandware Inc.

The mobile sites, which include a holiday gift guide called “The Art of Gifting Beautifully,” have product pages that feature color swatches, videos, how-to information and customer reviews. The sites have been optimized for touchscreen interfaces. They include, Lancôme says, improved category browsing and a richer, more visual interface.

“Our customers are looking to experience and purchase Lancôme products in many different ways. We’re providing her with the opportunity to do so, while extending the service and experience of Lancôme beyond the department store,” says Alessio Rossi, vice president of digital strategy.

SapientNitro created and designed the concept of “The Art of Gifting Beautifully,” offering an interactive holiday gift guide across all devices. The holiday gift guide features filtering for shopping by ‘Price’ and ‘Category.’

“The holiday shopping experience has changed dramatically in the last five years. Today’s always-on consumers want to personally connect with their brands across all devices,” says Jaspreet Singh, mobile and emerging platforms lead at SapientNitro. “The holiday season provides a critical opportunity for brands to tell their story in a way that forges a deeper connection with their consumers.”

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