December 17, 2012, 5:01 PM

Apple users are far more valuable than Android users

(Page 2 of 2)

When it comes to allocating resources for mobile commerce programs, cater to your Apple device customers first and foremost. Do what you have to do for Android customers to get by. Push resources toward things like optimizing your m-commerce site for the iPhone 5 or optimizing your e-commerce site for the iPad mini or building an iPhone app. Just remember: In mobile commerce, Apple rules.

comments powered by Disqus

Advertisement

Recent Posts from this Blog

FPO

David Jones / E-Commerce

Not all responsive designs are created equal

Intelligent application of responsive design techniques can significantly improve mobile site performance.

FPO

John Fetto / E-Commerce

Key e-commerce trends from the 2015 holiday season

Consumers mostly search on mobile devices, and those searches are often for discounts and may ...

FPO

Stephan Schambach / E-Commerce

The Uber-ization of retail

“Those cars” deliver a strong message for retailers.

FPO

Dan Slavin / Mobile Commerce

Mobile coupons work if you follow some basic rules

Redemption rates vary widely, but can be high when consumers request a mobile coupon.

Advertisement

Advertisement