A sampling of e-retailer and vendor announcements from the NRF show floor this week.
Free Country, Activewear Manufacturer, Takes Advantage of WebLinc’s Fully-Scalable Ecommerce Platform
PHILADELPHIA, P.A., Dec. 14, 2012 – WebLinc, an industry leading eCommerce web development company, today announces the launch of Free Country’s first direct-to-consumer website, www.freecountry.com, on its flexible, performance-driven WebLinc eCommerce platform. Free Country is an outerwear manufacturer headquartered in Manhattan.
“What made our decision to hire WebLinc easy was their depth of experience supporting top apparel companies and the built-in features existing on their proprietary platform,” said Ira Schwartz, founder of Free Country. “We needed a fully loaded car – and to no surprise – we got one since WebLinc is looking ahead at the future of online retail and constantly upgrading their in-house technology.”
Before hiring WebLinc, Free Country’s online presence was limited to a company Facebook page and they relied solely on product sales through retailers, including JCPenney and Kohl’s, among others. The manufacturer’s digital connection with consumers needed a jolt to provide them with an opportunity to look outside of the retailers where Free Country clothing and accessories are currently available for purchase.
To accelerate the customer purchase process and cut down on shopping cart abandonment, Free Country’s site takes advantage of a long list of WebLinc features and capabilities including:
•Site search auto-complete and suggestion on every page of the site •A user-centric checkout experience designed to maximize conversions •A fully scalable platform that is capable of handling considerable growth over the coming months and years •Proprietary real-time product rating and review system to boost customer confidence in products •Elegant execution of image zoom and video enabling customer to see very detailed aspects of products •Robust Discount & Promotions Engine that supports free shipping, buy X get Y, location discounts, embedded email discounts, etc.
•Automated Post-Transaction Emails are delivered to customers seven days after making a purchase, discounting their next purchase by 10% when they review their last purchase
“We came into this project viewing Free Country as a quiet, but solid player in the outerwear category relying wholly on brick-and-mortar stores to sell their products,” explained WebLinc Co-Founder and CEO Darren Hill. “The shift to see online sales was a crucial step as the company looks to increase its presence online and reach target consumers. As Free Country expands their overall online business and add to the list of unique site features to enhance the shopping experience, the WebLinc platform will comfortably and affordably keep pace and innovate.”
The WebLinc eCommerce platform is engineered to integrate with nearly any back-end ERP or inventory management system making it easy and cost-effective to deploy and maintain a world class eCommerce web site without the resource strain often created by major website development efforts. WebLinc’s expansive team of usability, design and technology experts supplement clients’ internal resources, giving them access to top notch talent and strategy without hiring additional people. The company’s fully scalable platform hosts a number of sites for other apparel companies including Free People, Argyle Culture, Bobby Jones, BHLDN and Nasty Gal.
WebLinc is a Philadelphia-based eCommerce pioneer delivering smart, innovative, brand-building solutions for online retailers. Serving domestic and international companies via its flexible and proprietary platform since 1994, the privately-owned company has supplied design,development and technology all in-house for award-winning websites. The tested and scalable WebLinc eCommerce platform, combined with an in-depth knowledge of eCommerce strategy, enables WebLinc to create solutions that are unique reflections of their clients’ brands and brand experience. Learn more: visit http://www.weblinc.com, follow @WebLinc or call 215.925.1800.