December 14, 2012, 2:54 PM

Holiday shopping across channels

(Page 2 of 2)

● Sears, No. 8, lets shoppers on its home page check product availability at a local Sears store and tells them they can “Get it today with free store pickup.”

● Neiman Marcus Group, No., 41, offered the home page promotion, “Women’s boot sale, 25% off, online and in stores.”

● Abercrombie & Fitch, No. 45, displayed “All Jeans on Sale in stores and online” above a home-page store locator.

● Crate & Barrel, No. 59, ran a home page banner offering $4.95 shipping or free pickup in store, and, like many other store chains, it also displayed an interactive store locator map.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Xavier Pavie / E-Commerce

Seven reasons for Alibaba’s success

One big one: attracting sellers by eliminating listing fees.

FPO

Pini Yakuel / E-Commerce

5 retention strategies for online retailers

Marketers must focus on getting customers to stay, and not burn them out with untargeted ...

Advertisement