December 14, 2012, 2:54 PM

Holiday shopping across channels

(Page 2 of 2)

● Sears, No. 8, lets shoppers on its home page check product availability at a local Sears store and tells them they can “Get it today with free store pickup.”

● Neiman Marcus Group, No., 41, offered the home page promotion, “Women’s boot sale, 25% off, online and in stores.”

● Abercrombie & Fitch, No. 45, displayed “All Jeans on Sale in stores and online” above a home-page store locator.

● Crate & Barrel, No. 59, ran a home page banner offering $4.95 shipping or free pickup in store, and, like many other store chains, it also displayed an interactive store locator map.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Pablo Palatnik / E-Commerce

Holiday search marketing tips for online retailers

With Google devoting less space to search ads, those positions become more valuable than ever.

FPO

Bart Mroz / E-Commerce

Drive Back to School online sales even after classes begin

Parents don’t always get through their entire shopping list by the time school starts, so ...

Advertisement