Retailers shift their ad spending from TV, radio and print ads to digital ads.
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“All the stylists, when they have these parties, and when they are out and about, when they have 20 minutes between soccer practice and a piano recital, we want to provide them with tools on the go,” Frias says. “So when they are thinking, ‘When I get back home I have to organize the next trunk show,’ they instead can do all that while they are going on with their daily lives. There is immense opportunity for us to look at their mobile experience and try to make it better.”