December 5, 2012, 11:55 AM

Web sales account for more than 12% of Q3 sales at The Children’s Place

Comparable-store sales increase only 1% while e-commerce grows 12%.

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The web continues to grow faster than store sales for The Children’s Place Retail Stores Inc.

For the third quarter ended Oct. 27, children’s apparel chain retailer The Children’s Place, No. 111 in the 2012 Internet Retailer Top 500 Guide, reported:

  • E-commerce accounted for 12.6% of total sales compared with 11.6% in the third quarter of 2011. Based on those percentages, e-commerce sales totaled about $63.1 million, an increase of 12.3% from web sales of about $56.2 million in the prior year.
  • Total sales increased 3.5% to $500.9 million from $484.1 million.
  • Comparable-store sales increased 1.1%.
  • Net income increased 3.9% to $35.0 million from $33.7 million.

“We had strong sales results in our e-commerce and outlet channels, and continued positive momentum in our big kids business throughout the quarter," says CEO Jane Elfers.

For the first three quarters:

  • E-commerce accounted for 11.6% of total sales compared with 10.3% in the first three quarters of 2011. Based on those percentages, e-commerce sales totaled about $150.8 million, an increase of 16.2% from web sales of about $129.8 million in the first three quarters the prior year.
  • Total sales increased 3.2% to $1.30 billion from $1.26 million.
  • Comparable-store sales increased 1.1%.

Net income decreased 23.4% to $40.6 million from $53.0 million.

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