Some retailers launched online deals well in advance of Thanksgiving, Black Friday and Cyber Monday.
Apple posted the best Internet Explorer and Firefox response times, says Gomez.
Apple.com produced the best high broadband access times among 22 large web retailers tested in November, according to Compuware Gomez. Last month, Apple.com posted the fastest response time in Internet Explorer tests with an average load time of 0.69 seconds and the fastest Firefox load time, with an average of 0.63 seconds.
Costco.com placed second in Internet Explorer tests at 1.22 seconds, followed by Dell.com (1.30), Walmart.com (1.61) and Overstock.com (1.76).
Dell.com finished second in last month’s Firefox response time tests with an average of 0.84 seconds. Costco.com (0.87) came in third, followed by LLBean.com (0.91) and Overstock.com (1.03).
The average large retailer’s high broadband response time for a shopper using Internet Explorer in November was 2.77 seconds, the Gomez study shows. The average Firefox response time among the same group of retailers was 2.11 seconds.
Response time is the average time it takes to fully download a web site’s home page.
Click here for the full test results.