A sampling of e-retailer and vendor announcements from the NRF show floor this week.
Shoutlet has also partnered with Kenshoo Social to provide marketers with greater visibility into how paid, owned, and earned media attribute to sales conversions and social web traffic.
MADISON, WI – December 4, 2012 – Shoutlet®, the leading independent cloud-based social marketing platform, today announced a major update to its platform, Shoutlet 6.0. The new version adds tools for social ads, social analytics, social contests, and social listening to become the only do-it-yourself, all-in-one social marketing platform for marketers, agencies, and brands. Shoutlet has also partnered with Kenshoo Social to provide marketers with greater visibility into how paid, owned, and earned media attribute to sales conversions and social web traffic.
Shoutlet 6.0’s new features and strategic Kenshoo Social partnership allow marketers to design, execute, and manage the most powerful, intelligent, and comprehensive social marketing campaigns. The platform enhancements are aimed to help customers maximize social campaign influence, reach, and engagement by providing tools for social ad promotion, performance measurement, best-of-breed analytic integration, contest promotion, and conversation monitoring.
New features in Shoutlet 6.0 will include:
- Social Ads – By adding in new functionality to create, publish, and promote Facebook page posts within a single platform, Shoutlet is delivering an even easier way to design and launch seamless ad campaigns to its customers. The tool allows social marketers to manage ads calendars, schedule and link posts to multiple pages and promote posts with just a few clicks. Coupled with an integration with Kenshoo Social, brands and agencies can now also unify paid, owned, and earned media placements to improve social campaign attribution, and have access to analytics for more intelligent and accurate social campaign forecasts and measurement. For example, brands can manage media posts in a complex Facebook Marketplace and see conversion metrics to understand if the traffic is organic, social, SEO, or other traffic driver. The combination of updated features and the Kenshoo Social partnership gives social marketers an arsenal of improved functionality to achieve ads program results.
- Social Listening – Responding to the need of being able to actively track ongoing relevant conversations for brands, Shoutlet now gives marketers the functionality to visualize, track, and understand what conversations are happening across blogs and online news websites, along with Facebook, Reddit, Twitter, and YouTube. If marketers want to dive deeper into conversations, they also can access Klout scores for influencer metrics. With Shoutlet Social Listening, brands can effectively capture metrics related to sentiment, competitor tracking, regional activity, share of voice and more. As listening is a key part of understand a brand’s consumers and the overall marketplace, Shoutlet’s enhanced tools provide brands a more accurate understanding of the areas of opportunity for their social marketing efforts.
- Social Contests – Shoutlet customers now can run an unlimited number of social contests and sweepstakes that allow even the most novice of social marketers to schedule, launch and publish contests anywhere on the web. Using Social Canvas marketers can customize every aspect of a contest design and publish it anywhere on the web, adding in additional sharing capabilities. Shoutlet also added robust publication options, including the ability to set parameters for multiple contest versions based platform, mobile, age, location, and language. Marketers can monitor views, votes, and entries on contests to build a more valuable data set for user Social Profiles over time, for a better understanding of consumers and the brand’s biggest advocates.
- Social Analytics - Shoutlet’s Social Analytics support and easily integrate with industry leading web analytics tools including Google Analytics, IBM Digital Analytics, Omniture, and Webtrends to measure performance. By implementing Shoutlet’s agnostic tool, brands can leverage their chosen best-of-breed web tracking application and maximize ROI by enhancing output with social content tagging, more detailed data reports, conversion tracking and more.
“Brands, marketers and agencies are constantly looking for the newest tools and metrics to help drive not only engagement, but also revenue,” said, Jason Weaver, CEO of Shoutlet. “With Shoutlet 6.0 additions of Social Ads, Social Analytics, Social Contests, and Social Listening, we are giving brands everything they need to transform their complicated marketing projects into an easily managed process that captures opportunities and data to help execute intelligent, successful campaigns. Shoutlet’s DIY approach is the answer for brands looking to achieve uncomplicated, yet sophisticated, social marketing.”
For more information on Shoutlet 6.0, please click here.
Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit www.shoutlet.com.