December 3, 2012, 9:09 AM

Digital Ad Agency R/GA Hires a Director of Commerce

Duke Marr will beresponsible for identifying opportunities for growth and innovation within R/GA’s existing commerce capabilities as well as for new business development.

New York, NY, November 27, 2012—R/GA, The Agency for the Digital Age®, is pleased to announce the arrival of Duke Marr, who joins R/GA as managing director of commerce. Marr will beresponsible for identifying opportunities for growth and innovation within R/GA’s existing commerce capabilities as well as for new business development. Because commerce has become an anywhere, anytime activity for today’s consumer, Marr will collaborate closely with the agency’s retail practice, lead by John Jones, SVP, Executive Creative Director, and the mobile and social platforms practice, led by Richard Ting, EVP, Global Executive Creative Director.

Marr has been directing digital commerce experiences for more than sixteen years in a career that has included time on the agency side, in-house with two major multi-channel retailers, and within the startup community. He brings to R/GA a broad range of online commerce expertise, from customer experience to content management systems. Marr will jointly report to John Mayo-Smith, EVP, chief technology officer and John Antinori, EVP, chief production officer.

Previously, Marr served as Vice President, Ecommerce Product Management at 1-800-Flowers, where he wascharged with founding the company’s first product management and user experience design disciplines. Marr guided the company on a multi-year strategic shiftfrom several homegrown ecommerce platforms to a consolidated technology solution. Simultaneously, he spearheaded the company’s transition from multiple online gifting brands to a single multi-branded portal, creating a streamlined shopping experience.

“Marr’s extensive experience managing the development and execution of multiple ecommerce experiences makes him the ideal person to lead the commerce capability,” says John Antinori. John Mayo-Smith adds, “Marr’s impressive work history intersects creative, technology and commerce strategy, making him ideally suited to drive commerce innovation."

Prior to coming to R/GA, Marr headed up the product team at GroundLink, a New York technology startup. AtGroundLink he oversaw the product roadmap and user experience for both web and mobile platforms. During his tenure, Marr increased website shopping conversion by more than 300% through site optimizations and feature enhancements. He also managed several design agencies specializing in user experience and visual design, branding, identity, and interactive marketing.

“Recent technical breakthroughs make it possible for brands to drive revenue with branded, integrated omni-channel commerce solutions that delight consumers in ways that are as adaptable as their shopping needs and preferences” says Marr. “I look forward to applying my experience as a commerce business owner when partnering with R/GA’s new and existing clients.”

Marr holds a Masters degree from the University of Virginia and a BA from Hendrix College in Conway, Arkansas.

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