November 27, 2012, 9:46 PM Service rules

A good shopping experience is easy to get on

Lead Photo

Nordstrom Inc. continues to bring online its reputation for a top in-store shopping experience, where quality products and high-end service go together. “Customers expect a great retail experience no matter what channel,” says Jamie Nordstrom, president of Nordstrom Direct. A shopper doesn’t have to go far to get a good experience on, where the home page greets visitors with several large, compelling images that make it simple to dive into women’s fashions, menswear or special sections like coordinated outfits in “Best-Dressed Kids.” Helpful options abound for shopping by brand, size or other attributes, and for viewing products on models up close and in multiple poses. Playing up Nordstrom’s edge in fashion, a recent home page video previews what’s coming next spring from London runways.

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