The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Daily-deals site Woot.com keeps customers coming back with humor and rich product information.
Woot, a subsidiary of Amazon.com, is a daily-deals site that just keeps growing. Redesigned in May, Woot now features extensive shipping and product detail information—including a humorous write-up—for each item, and an option for customers to sign in and shop using their Amazon accounts. Woot continues to add new deal categories, such as technology, wine, shirts and home, and local deals, which Woot aggregates from other sources like Groupon or LivingSocial for some U.S. cities. Each category has a section where customers can discuss deals and ask questions, and also includes a blog with Woot-produced posts related to the latest offers. The retailer also recently released a mobile-optimized site.
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