November 28, 2012, 11:49 AM Personal Navigation

Hayneedle helps shoppers keep track of their visits with activity logs.

Lead Photo

A log of recently viewed items, rewards and shopping cart updates follow customers around and shows them information related to their recent activity. Those who interact with it convert twice as much as those who don’t, says Donna Faust Aman, director of brand marketing. After doubling the selection of home décor and furnishings items this year, the retailer prudently updated search and navigation. It added filters to refine searches by product type, quick shipping, top selling and sale items, Aman says. Hayneedle didn’t lose sight of aesthetics—it shifted imagery to more prominent positions on the home and product pages, opened a new photo studio in order to shoot hundreds of new product videos each week and launched mobile-optimized shopping, Aman says.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List 

comments powered by Disqus




From The IR Blog


Adrien Henni / E-Commerce

E-commerce in Russia reshapes the warehouse industry

An American-led real estate company foresees e-retail driving demand for warehouse space.


Sven Hammar / E-Commerce

How to avoid becoming a victim of your e-commerce success

Understand your infrastructure’s usage and load characteristics to ensure good site performance.