November 28, 2012, 12:56 PM Make me laugh

Novelty and gift retailer builds an online following with a quirky sense of humor.

Lead Photo

For Firebox, a U.K.-based retailer of quirky novelties and gifts, humor is king. Top 10 lists are big, too, as consumers can navigate the site full of silly products like the Bytox Hangover Prevention Patch or ink-loaded rubber stamps emblazoned with Like/Dislike icons. Top 10 list categories include Iconic Gifts, Gadgets Bond Would be Proud of, and Top 10 Appcessories. The site exudes a sense of humor with things like The WTF? Category on the top navigation bar, through which the retailer displays a “totally over the top range of mind-blowingly aspirational products aimed at fun-lovers with buttock-dentingly fat wallets.” According to the merchant, attracted nearly 16 million visits in 2011 and served 86 million page impressions.

Purchase the 2013 Hot 100 Issue of Internet Retailer 

View the entire 2013 Hot 100 List

comments powered by Disqus




From The IR Blog


Peter McLachlan / E-Commerce

What new mobile and online payment options mean for retailers

Apple Pay is now available for e-commerce sites and Google has released its Payment Request ...


Keith Anderson / E-Commerce

Maximizing the impact of online ratings and reviews

A Q&A with Darcy Reifenberger of BzzAgent.