Groupon says its focus is on the bottom line, rather than top-line growth.
Per-visit values, page views, and time spent on the site are also twice as high for site search users compared to non-site search users.
SAN JOSE, CA – November 26, 2012 – SLI Systems (www.sli-systems.com) today announced that Envelopes.com, an IR 500 online supplier of envelopes and paper goods for businesses and consumers, has seen its conversion rate for site search users double over non-site search users, through customized site search landing pages generated by SLI Systems’ full-service hosted Learning Search. In addition, per-visit values, page views, and time spent on the site are also twice as high for site search users compared to non-site search users.
An online business serving distinct customer segments, including consumers looking for paper products to fulfill wedding and event needs, as well as companies that utilize specific brands of envelopes to support marketing and branding initiatives, Envelopes.com wanted to ensure the search experience was relevant to each visitor’s unique product needs. They turned to the SLI team of site search experts to help them achieve this goal. With SLI’s unmatched insights, Envelopes.com now delivers customized landing pages based on specific keyword terms that help identify a customer’s shopping needs. These unique, product-specific landing pages have resulted in higher customer engagement, and are driving greater conversion rates and revenues coming from search.
“Businesses come to us for specific envelope brands, while consumers – who might be shopping for a wedding or other special event – are typically looking for certain colors and styles,” said Laura Santos, marketing manager for Envelopes.com. “The landing pages we created with SLI’s site search expertise offer each of our customers a personalized shopping experience once they arrive at our site. We can see this approach is clearly paying off. Shoppers who come to these landing pages, based on their search terms, convert more often, stay on the site longer, and buy more products.”
“We have several clients whose businesses are both B2B- and B2C-focused, said Shaun Ryan, CEO of SLI Systems. “A one-size fits-all approach to search doesn’t serve anyone well. Relevant results are critical to search success, and by creating custom pages for each of the Envelopes.com’s buyers, their diverse set of customers are presented with content that is relevant to their individual needs, and they can more quickly and easily purchase precisely what they came to the site for.”
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About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit www.sli-systems.com.