November 28, 2012, 11:31 AM

CVS.com: Digital drugstore

CVS.com members can access prescription reminders, loyalty rewards and sales online.

Lead Photo

CVS.com redesigned its site in June to be more intuitive, sleek and easy-to-use. For instance, when a shopper logs in to the site he’s presented a custom view of the site with personalized offers, prescription reminders, information about available ExtraCare loyalty rewards promotions and a log of recent shopping activity. That’s leading to more engagement with the site, says Dustin Humphreys, general manager of CVS.com. “More customers are using the resources available to them to manage and refill their prescriptions,” Humphreys says. Shoppers can also browse flash sales or check drug information using tab navigation on the home page. Since the revamped site launched, the retailer’s traffic and sales have risen sharply, including a 55% jump in its online sales of cosmetics.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...

FPO

Donn Davis / E-Commerce

Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ...

Research Guides

Advertisement