The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The site is specially optimized for touchscreen users.
Brookstone Inc. has launched an e-commerce site specially optimized for use on tablet computers. The tablet site incorporates all of the existing features and functions of the desktop site, including rich media, multiple payment types and a newly launched site search function. Consumers on tablets who type in or link to Brookstone.com will automatically be redirected to the tablet site.
“In response to the growing trend of tablet shopping, Brookstone saw the importance of developing a premier tailored shopping experience for our customers to more easily navigate the site, find all the holiday gifts on their list and easily checkout,” says Stephen Bebis, president and CEO. “We researched shopping behaviors and incorporated the most successful retail mobile applications to enhance the experience.”
The tablet site offers several newer, tablet-oriented features. These include streamlined page designs; Brookstone has completely redesigned the home page, product pages, search results pages and browse pages, showcasing site content in a manner optimized for tablet viewing. The site offers touch-oriented features; shoppers will experience improved overall navigation, image swiping, larger features, and pinch and tap navigation, Brookstone says.
The tablet site also includes rich media content; product pages integrate content important to shoppers, including multiple photos and videos, Brookstone says. And the site features upgraded checkout; checkout forms have been completely redesigned for touch, making the purchase experience much simpler for customers while still incorporating all of the security and privacy features provided on Brookstone.com, the retailer says.
Brookstone, No. 289 in the Internet Retailer Mobile 400, sells specialty products and electronics in 300 stores nationwide and in Puerto Rico, and online at Brookstone.com.