November 28, 2012, 11:09 AM Racing to render

Speedy page load times keep customers happy at Bonobos.

Amy Dusto

Associate Editor

Lead Photo’s large, bright images catch the eye, but don’t noticeably slow down page load times. That’s thanks to a recent overhaul of the site’s product and category feeds engine, says user experience manager Jon Schlossberg. “Our category pages are now twice as fast as Amazon's,” he says. “We've repeatedly seen that increasing page performance by even a fraction of a second can meaningfully improve conversions.” The newfound speed has reduced bounce rates, and increased average order value and conversion rates. Bonobos drives further sales with improved fit descriptions and by remembering what sizes a repeat shopper selected before when he returns to the site, Schlossberg says. The site also now displays targeted content to shoppers based on such factors as location.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List 


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...