The web and TV retailer, formerly ShopHQ, grew e-commerce 0.3% in the first quarter.
A cheeky British site offers British flair throughout.
BodenUSA.com offers an outfit maker tool that lets shoppers place various items on a model and see how they look together. There is also a handy option to view items on models as featured in the retailer’s catalogs or to view them alone and in all colors in which they are sold. And, the cheeky British slang used on the site fits with the retailer’s U.K. roots is a fun bonus.
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