November 28, 2012, 4:35 PM Attention to detail

A cheeky British site offers British flair throughout.

Lead Photo offers an outfit maker tool that lets shoppers place various items on a model and see how they look together. There is also a handy option to view items on models as featured in the retailer’s catalogs or to view them alone and in all colors in which they are sold. And, the cheeky British slang used on the site fits with the retailer’s U.K. roots is a fun bonus.

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