Email accounted for 25.1% of e-commerce sales referrals on Black Friday, says one report, while another finds that marketing emails drove 25% more online ...
Barnes & Noble gives online shoppers many ways to buy and ship books.
Choice. That’s the idea behind Barnes & Noble Inc.’s e-commerce site, BN.com, which offers shoppers several ways to buy a book. Each product page, for instance, enables a consumer to buy a printed volume from the retailer, which she may have shipped to her or pick up in a Barnes & Noble store, or from another merchant that sells either new or used books on the site’s marketplace. If she wants the book right away, she can buy the Nook edition and download it to her e-book reader, computer or other devices with the Nook reading app installed. She can even preview parts of the book online if she logs in to the site. ForeSee recently reported the retailer earned an “excellent” from shoppers who took part in the vendor’s customer satisfaction surveys. With so many ways to buy, it’s no wonder why.
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