November 27, 2012, 10:20 PM

WarbyParker.com: Easy on the eyes

Warby Parker mixes high tech with a focus on people.

Lead Photo

Selling prescription eyeglasses online only since early 2010, Warby Parker is already making its mark. WarbyParker.com provides the latest in online shopping tools, such as letting shoppers upload their personal photos to virtually try on a pair of glasses. Shoppers can also use photos of models on the site to see how the models look in various styles of eyeglass frames. “We’re constantly looking at our site to see how we can make a better customer experience,” says co-founder and co-CEO David Gilboa. But Warby Parker goes beyond high-tech. It also lets shoppers order five frames to try on at home, and it offers free shipping both ways. And as a home page video explains, for every pair of glasses it sells, it donates a pair to someone who otherwise couldn’t afford them.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Marie Dean / E-Commerce

Five digital marketing strategies that will boost conversions

An expert in conversion optimization offers suggestions on what areas to address, and the tools ...

FPO

Przemyslaw Mankowski / E-Commerce

How a Polish e-commerce firm gained approval to operate in China

Quarticon, a provider of personalization and remarketing technology, found a local partner, paid attention to ...

Advertisement