November 27, 2012, 10:28 AM Checklists help

Checklists make it easy for new pet owners to find necessary supplies.

Lead Photo

There are loads of things new pet owners have to plan for—from what food to buy to how to avoid fleas and ticks. knows shoppers have these questions, which is why it devotes several pages on its site for new pet owners. For example, new dog owners are treated to a checklist of products essential to the pooch’s first day at home, such as leashes, chew toys and treats. Another checklist, for maintaining a healthy dog, offers suggestions for skin and coat care products and pet insurance. Other checklists suggest products for cleaning and training a dog. A click on a checklist entry opens a category page, such as for leashes. “As you shop for your dog, you’re immersed in the dog world,” says David Zhang, site leader for

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List


comments powered by Disqus




From The IR Blog


Adrien Henni / E-Commerce

Italian luxury brand Furla launches online sales in Russia

Furla follows such European brands as H&M and L’Oreal into Russian e-commerce.


Meiry Vaknin / Mobile Commerce

E-retailers can engage mobile holiday shoppers with native ads

Native advertising is becoming more popular because of its strong performance, and easier to implement ...