November 27, 2012, 4:37 PM Stylish sounds

An advanced home page brings style to the headphones market

Jon Love

Associate Editor, Research

Lead Photo

A headphones retailer devoted to both style and performance, earns big style points for its unique web site design. The site’s home page is dominated by a palette with 14 colors that sits next to five headphone styles. A pop-up window urges shoppers to drag and drop the colors on to the images to give the headphones a unique look. Shoppers don’t have to leave the home page to view their desired product information, as a bevy of product specs, images and videos load beneath the fold. Launched in 2008, the Sweden-based retailer set out with the belief that headphones should be viewed more as a fashionable item like clothing than electronics, so that its users can be fashionable while enjoying a great listening experience.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...


Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...