Primary.com, which launched today, is working directly with manufacturers in an attempt to sell products at lower prices than traditional retail brands.
An advanced home page brings style to the headphones market
A headphones retailer devoted to both style and performance, Urbanears.com earns big style points for its unique web site design. The site’s home page is dominated by a palette with 14 colors that sits next to five headphone styles. A pop-up window urges shoppers to drag and drop the colors on to the images to give the headphones a unique look. Shoppers don’t have to leave the home page to view their desired product information, as a bevy of product specs, images and videos load beneath the fold. Launched in 2008, the Sweden-based retailer set out with the belief that headphones should be viewed more as a fashionable item like clothing than electronics, so that its users can be fashionable while enjoying a great listening experience.