November 27, 2012, 10:10 AM

Apple.com: Simplicity defined

A simple design yields e-commerce riches.

Lead Photo

Like many of its products, the design of Apple Inc.’s e-commerce site embodies simple yet functional design principles. Employing its characteristic white background, the site does not detract from the large and detailed product images Apple uses on its home page and throughout its e-commerce site. It makes frequent use of video, using as many as three to convey information about a product. At times, a product video is the central element of the home page. Store navigation similarly is visually oriented, with clear and colorful product images anchoring the top of the page to choose categories, and a large image in the center for a featured product, like the iPhone. And, within categories Apple.com makes use of tabs to easily select product types.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Philip Masiello / E-Commerce

3 reasons retailers fall short in email and social marketing

Reason one: They’re constantly trying to sell their customer, rather than to help and engage ...

FPO

Rotem Gal / E-Commerce

7 surprising e-commerce trends for 2017

Consumers will engage with products and brands in new ways online in the year ahead.

Research Guides

Advertisement