November 27, 2012, 10:10 AM

Apple.com: Simplicity defined

A simple design yields e-commerce riches.

Lead Photo

Like many of its products, the design of Apple Inc.’s e-commerce site embodies simple yet functional design principles. Employing its characteristic white background, the site does not detract from the large and detailed product images Apple uses on its home page and throughout its e-commerce site. It makes frequent use of video, using as many as three to convey information about a product. At times, a product video is the central element of the home page. Store navigation similarly is visually oriented, with clear and colorful product images anchoring the top of the page to choose categories, and a large image in the center for a featured product, like the iPhone. And, within categories Apple.com makes use of tabs to easily select product types.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Brian Solis / Mobile Commerce

How to design a better mobile shopping experience

Google has come up with 25 useful principles for mobile site design.

FPO

Terri Mock / E-Commerce

How effective were e-commerce marketers this spring?

The lowest abandonment rates were on home improvement sites, while cosmetics e-retailers did the best ...

Advertisement