November 27, 2012, 12:56 PM

JoyUs.com: Shopping via video

JoyUs.com combines e-commerce with video and a thoughtful product selection.

Lead Photo

Fashion, beauty and home products e-retailer JoyUs.com aims to reshape online shopping by combining e-commerce with video and a thoughtful product selection, says co-founder Diana Williams. The site displays a brief top and bottom navigation bar, but most of the home page is dominated by large images and two videos playing at once. If a shopper clicks on the video with a popcorn cooking demonstration, for example, she is taken to a product page, where the video continues, now with sound. Shoppers are able to purchase products directly on the video page, like the $36 popcorn-making kit or the $12 kernels. They can also share the video on social networks or sign-in with their Facebook accounts to make comments. The merchant loads two to three videos per day that feature staff experts on food, beauty and style. “Our goal is to transform the way people shop through the power of video,” she says.

 

Purchase the 2013 Hot 100 Issue of Internet Retailer

 

View the entire 2013 Hot 100 List 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Patrick Cartmel / Mobile Commerce

Debunking the three biggest myths about m-commerce marketing

Consumers are shopping on their smartphones, but marketers have to look at mobile advertising different ...

FPO

John Giordano / E-Commerce

The psychology of color in international marketing

A color that means one thing in one society can mean the opposite in another. ...

Advertisement