November 27, 2012, 12:56 PM

JoyUs.com: Shopping via video

JoyUs.com combines e-commerce with video and a thoughtful product selection.

Lead Photo

Fashion, beauty and home products e-retailer JoyUs.com aims to reshape online shopping by combining e-commerce with video and a thoughtful product selection, says co-founder Diana Williams. The site displays a brief top and bottom navigation bar, but most of the home page is dominated by large images and two videos playing at once. If a shopper clicks on the video with a popcorn cooking demonstration, for example, she is taken to a product page, where the video continues, now with sound. Shoppers are able to purchase products directly on the video page, like the $36 popcorn-making kit or the $12 kernels. They can also share the video on social networks or sign-in with their Facebook accounts to make comments. The merchant loads two to three videos per day that feature staff experts on food, beauty and style. “Our goal is to transform the way people shop through the power of video,” she says.

 

Purchase the 2013 Hot 100 Issue of Internet Retailer

 

View the entire 2013 Hot 100 List 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

John Pincott / E-Commerce

The secrets to success of buy online, pick up in store

Training, signage and motivation are all critical elements to making in-store pickup work. If done ...

FPO

Meyar Sheik / E-Commerce

Time to spring clean your digital retail strategies

With holiday promotions starting as early as September, now is the time to assess the ...

Advertisement