November 27, 2012, 2:55 PM

ShirtsMyWay.com: Style by design

ShirtsMyWay.com develops all site customization tools themselves.

Lead Photo

ShirtsMyWay.com is one of only two China-based e-retailers to garner enough North American sales to rank among the top 1000 web retailers selling in the United States and Canada. It’s No. 811. But while the custom shirtmaker is based in China, its site is decidedly Western. Available only in English, 85% of its sales come from the United States, followed by Canada and Australia, says Peter Crawfurd, who cofounded the company with Michael Yang in 2009. Consumers can watch a 60-second video demonstrating the service, view high-resolution photos of fabrics, and then interact with a module, developed in-house, to pick things like their preferred cuff and collar styles. A digitally generated image shows how the selections will look after tailors in Singapore put it all together.  

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Allison Enright / E-Commerce

Day one with an Amazon Dash Button

My first Amazon Dash Button was delivered yesterday. My first order placed with it will ...

FPO

Reuben Hendell / E-Commerce

How branded content engages online shoppers

There are many types of content specific to a brand that can set that brand ...

Advertisement