November 27, 2012, 10:54 AM On the go

The site provides a myriad of filtering options to help consumers.

Lead Photo

Consumers with active lifestyles often turn to Recreational Equipment Inc. to find outdoor clothing and gear. And to help them use, the retailer provides multiple product filters. But first, the consumer is greeted with rotating hero shots that feature gear and clothing in season, sales or a brand highlight. The e-commerce site also prominently displays free shipping notices in the upper right and center of the page. Product filter options include item weight, brand, size, gender of user, color, price, rating and best use, such as casual or backpacking. The site also provides lots of information, such as how to choose gear and clothing, activity checklists and videos. also promotes the retailer’s outdoor school, which teaches outdoor skills, and travel services.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List


comments powered by Disqus




From The IR Blog


Preston Pilgrim / E-Commerce

The top four e-commerce elements to A/B test

Pricing, product listings, purchase buttons and checkout are all prime testing opportunities.


Cheryl Amaya / E-Commerce

How e-retailers can set themselves apart from Amazon

Many mid-market retailers have an edge over Amazon in customer experience and their unique brand ...