November 27, 2012, 4:44 PM

Reebok.com: Have it your way

Web tools let shoppers build shoes their way.

Lead Photo

McDonald’s coined the slogan “Have It Your Way.” But what works in the fast food industry also works in online retailing. A case in point is the recently redesigned Reebok.com, the web store operated by Reebok International Ltd., a part of adidas Group. A new feature on Reebok.com offers shoppers a three-step process—choose, create, personalize—to build and design their own pair of shoes. First a shopper selects a style of shoe, such as a running shoe. Next the shopper selects a size and color. Then he can personalize the shoe, adding his name, for instance, on the heel. Throughout the process, the shopper sees images of the shoe as he builds it, and zoom technology lets the buyer see a detailed view of the individual elements, such as the sole.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Andrew Ruegger / E-Commerce

How online search data can improve offline retail results

Search data represents the largest, unbiased free source of consumer data in the world.

FPO

Brice McBeth / E-Commerce

Ditch averages to find e-commerce conversion breakthroughs

An e-retailer explains how averages can obscure the kinds of clients you serve.

Advertisement