57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
Poppin.com makes shopping for desktop goods fun.
Poppin.com only launched in September 2012, but the e-retailer of candy-colored office goods already knows a few things about smart e-commerce design. Its “design a desk” functionality lets shoppers assign their favorite colors to products like staplers and inbox trays toand see how they look on a desktop. When a shopper lands on a combination she likes, one click adds them all to her cart. For those who prefer not to mix and match, a horizontal “shop by color” bar appears across the top of all pages; one click shows shoppers everything Poppin sells in that hue. “We’re taking a fashion-forward design approach into an otherwise mundane category,” says chief marketing officer Kevin Ranford. And when the next “it” color arrives, Poppin will be able to offer it quickly; it manufactures 95% of what it sells.
Purchase the 2013 Hot 100 Issue of Internet Retailer
View the entire 2013 Hot 100 List