November 27, 2012, 4:23 PM

Poppin.com: A pop of color

Poppin.com makes shopping for desktop goods fun.

Lead Photo

Poppin.com only launched in September 2012, but the e-retailer of candy-colored office goods already knows a few things about smart e-commerce design. Its “design a desk” functionality lets shoppers assign their favorite colors to products like staplers and inbox trays toand see how they look on a desktop. When a shopper lands on a combination she likes, one click adds them all to her cart. For those who prefer not to mix and match, a horizontal “shop by color” bar appears across the top of all pages; one click shows shoppers everything Poppin sells in that hue. “We’re taking a fashion-forward design approach into an otherwise mundane category,” says chief marketing officer Kevin Ranford. And when the next “it” color arrives, Poppin will be able to offer it quickly; it manufactures 95% of what it sells.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Roy Erez / E-Commerce

How to overcome shopper hesitations to buying gifts online

Many shoppers worry about size and color, or being unsure of the recipient’s address. Here ...

FPO

Ari Weil / Mobile Commerce

The big mobile commerce opportunity in rural Asia Pacific

Despite only moderate wireless speeds, rural consumers flock to m-commerce.

Advertisement