November 27, 2012, 10:50 PM

Oompa.com: Toys, not noise

Oompa.com knows how to make toy shopping fun for all.

Lead Photo

Toy stores can be loads of fun for kids—and loads of headaches for adults who must sort through a blur of playthings. Julabug Inc.’s Oompa.com, the brainchild of co-presidents Susan Klieman and Sandra Gunthorpe, who are both moms, takes a different approach. Oompa only sells toys that meet their standards for well-crafted products that spur imagination, as well as fun. Instead of selling toys that run on batteries or use flashing lights, it offers shoppers items like toy banjos, wooden train sets and alphabet puzzles. Consumers can shop by brand, country of origin or a child’s age. “We keep Oompa.com clean and easy to navigate, so the customer doesn’t get overwhelmed and will feel productive after shopping,” Klieman says. “We don’t want our customers to get lost in the noise.”

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Tawnya Amdor / E-Commerce

How to use digital tools to increase store and web sales

One key is to train store associates to get customers’ email addresses. A great way ...

FPO

Vebeka Guess / Mobile Commerce

Mobile: Get on-target by going off-channel

An Adobe executive offers five key tips to create mobile shopping experiences that boost mobile ...

Advertisement