November 27, 2012, 2:35 PM

LittleBlackBag.com: Online swap meet

Little Black Bag enables shoppers to trade items with each other.

Lead Photo

Credit LittleBlackBag.com for adding a twist to web shopping and subscription retail. Consumers pay the nearly year-old e-retailer $29.95 or $49.95 for a bagful of cosmetics and fashion items. They then have up to a week to trade with other online shoppers before Little Black Bag ships the items. Consumers can make exchanges and returns for 30 days. Little Black Bag says some customers will win hot seasonal products—“Delights” in the retailer’s terms—worth four to five times the price of the bag. The typical consumer spends 30 minutes per trading session, says CEO Dan Murillo, with roughly 1 million trade offers taking place every month. “The decision of whether to send or accept a trade offer encourages creativity—it’s like a game,” he says.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Joe Kleinwaechter / Mobile Commerce

How to make it easier for shoppers to buy on mobile devices

They want to browse online, continue their search on mobile websites and complete a purchase ...

FPO

Bart Mroz / E-Commerce

Offer last-minute back-to-school promotions online

Web-only offers require no extra inventory in stores. Check with local school districts and promote ...

Advertisement