The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
J. Crew uses the web to help customers get the J. Crew look
Want the J. Crew look while shopping online but not quite sure how to pull it off? At JCrew.com that’s not a problem with a number of customer service options on product pages that enable visitors to get help from a digital personal shopper. If a consumer wants assistance from a J. Crew style expert to help with size or selecting garments with the right silhouette, print or color, the shopper can find information to call or e-mailfor help. J. Crew then responds, sets up a time to help the customer with some personalized attention online, by phone or in a store—even if that means opening up early or closing late to meet a shopper’s schedule. J. Crew also has updated its merchandise pages with content written by In-house styling and lifestyle experts.
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