November 27, 2012, 4:22 PM Inspired by color

J. Crew uses the web to help customers get the J. Crew look

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Want the J. Crew look while shopping online but not quite sure how to pull it off? At that’s not a problem with a number of customer service options on product pages that enable visitors to get help from a digital personal shopper. If a consumer wants assistance from a J. Crew style expert to help with size or selecting garments with the right silhouette, print or color, the shopper can find information to call or e-mailfor help. J. Crew then responds, sets up a time to help the customer with some personalized attention online, by phone or in a store—even if that means opening up early or closing late to meet a shopper’s schedule. J. Crew also has updated its merchandise pages with content written by In-house styling and lifestyle experts.

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