November 27, 2012, 10:39 PM

Grainger.com: Lighting up b2b

Grainger sheds a light on mixing b2b and b2c sales.

Lead Photo

Web merchants seeking tips on selling industrial and office supplies can take a cue from Grainger.com, where shoppers can browse among some 400,000 items. The site, which also sells to consumers, blends navigation among more than 20 categories like Abrasives, Hydraulics and Material Handling, with an alternating hero image that highlights special sales and popular items like lighting fixtures and dispensers of hand sanitizers. “You’ve got to clear away the clutter and find out what it is customers are trying to do,” vice president of e-commerce Paul Miller says. Special sections on emergency preparedness provide advice on how to prepare for and respond to events like earthquakes and hazardous material spills, with links to such products as shatter-resistant lamps and hazard alarm devices.

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Todd Ruback / E-Commerce

A primer on cyber security for online retailers

The U.S. Department of Justice last month released a report on data breaches. The chief ...

FPO

Don Davis / E-Commerce

Alibaba and Amazon: then and now

The two e-commerce giants increasingly cross paths as they expand. Will they become arch-rivals, or ...

Advertisement