November 27, 2012, 10:39 PM Lighting up b2b

Grainger sheds a light on mixing b2b and b2c sales.

Lead Photo

Web merchants seeking tips on selling industrial and office supplies can take a cue from, where shoppers can browse among some 400,000 items. The site, which also sells to consumers, blends navigation among more than 20 categories like Abrasives, Hydraulics and Material Handling, with an alternating hero image that highlights special sales and popular items like lighting fixtures and dispensers of hand sanitizers. “You’ve got to clear away the clutter and find out what it is customers are trying to do,” vice president of e-commerce Paul Miller says. Special sections on emergency preparedness provide advice on how to prepare for and respond to events like earthquakes and hazardous material spills, with links to such products as shatter-resistant lamps and hazard alarm devices.

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List

comments powered by Disqus




From The IR Blog


Ryan Jepson / E-Commerce

An early look at holiday toys’ online winners and losers

Amazon has the lowest prices on average on hot holiday toys, though is not ...


Paul Rogers / E-Commerce

An e-commerce platform comparison: Demandware and Magento

Both are well established, but they tend to attract different types of online retailers.