November 27, 2012, 9:56 AM

BrooksBrothers.com: Finely dressed rogues

Brooks Brothers has shopping advice for them.

Lead Photo

Where are rogues and gentlemen to go for fashion and lifestyle advice? Well, to Brooks Brothers, of course. The apparel retailer’s blog, dubbed “Of Rogues & Gentleman,” offers bits of advice about style, etiquette and entertainment, and good-to-know information like how to find a decent barber. Fashionable Brooks Brothers’ fans are invited to act as guest writers. The blog is presented as an online magazine featuring archives, links to Brooks Brothers products, a subscription form and social media sharing. The main e-commerce site features faceted navigation that lets a consumer target styles he likes, and a “remember this” star appears on every product so he can match a dapper tie with shirts and a jacket during that shopping session. If he creates an account, the e-commerce site saves the picks for another visit.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement