November 27, 2012, 2:42 PM

DestinationXL.com: Always a perfect fit

A size profile makes shopping DestinationXL faster and easier for men.

Lead Photo

DestinationXL sells apparel for tall and large men, guys who typically find it challenging to find clothes that fit. To make a tough task easier, the retailer, which sells products across five brand sites via DestinationXL, encourages shoppers to create and save a size profile. After a shopper enters details like his inseam, waist, collar and sleeve dimensions, every time he visits the site he’ll only see the products available that will fit him. “No one wants to visit a product page just to find out their size is not in stock,” says Jay Nigrelli, the retailer’s vice president of e-commerce. Nigrelli says response has been positive and guys who use a size profile say they are more satisfied with their shopping experience than non-users.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Jen McCoy / E-Commerce

7 tips for a successful Halloween social media strategy

Did you know that there are already 273 million Halloween Pins on Pinterest?

FPO

Jeff Oxford / E-Commerce

Is your SEO ready for Q4 2016?

Changes to Google’s ranking scheme puts more emphasis on serving mobile shoppers well. Links and ...

Advertisement