November 27, 2012, 11:05 AM A step ahead

Chaco enlists consumers to share their enthusiasm for the brand.

Lead Photo

Has a sandal ever inspired enough camaraderie among wearers to motivate them to share photos of their sandal-adorned feet? Well, it has for Chaco, the consumer brand manufacturer owned by Wolverine World Wide Inc. The site features images captured by consumers, who snap photos of their feet in a pair of Chaco sandals and note their locations, such as Glacier National Park. To post photos consumers must create a Chaco account, enabling the company to capture valuable consumer data, such as e-mail addresses. Chaco also enlists Chaco Ambassadors, consumers who nominate themselves on, to promote the sandals. These are outdoor activities enthusiasts who share details of their experiences on the site. Consumers also can create custom sandals using the My Chacos feature on the site.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List


comments powered by Disqus




From The IR Blog


Paul Martecchini / E-Commerce

What to look for in website traffic data

It’s not all about number of visits, but also about whether a retailer is attracting ...


Adrien Henni / E-Commerce

Italian luxury brand Furla launches online sales in Russia

Furla follows such European brands as H&M and L’Oreal into Russian e-commerce.