November 26, 2012, 4:33 PM

Wine.com: Toasting the iPad

A robust tablet app aims to make wine shopping fun and easy.

Lead Photo

Shopping on Wine.com Inc.’s iPad app is very different from shopping its e-commerce site—and that’s exactly the point. A tablet app should offer shoppers something unique, says CEO Rich Bergsund. A consumer can swipe left to right and back again through thousands of wine labels, with the labels coming to the fore, then disappearing in back, similar to the way a shopper pages through album covers in iTunes. When she selects a wine, a global map below the label zeroes in on the region where the winery is located. Below the labels are four thumb wheels, on which she can select the type of wine she is looking for, the varietal, the region and/or the appellation. Then she presses the Go button and the app presents only matches for her search.

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

James Green / E-Commerce

Four critical digital marketing tactics for the 2015 holidays

Lessons from 2014 can help retailers start now to plan their marketing campaigns for the ...

FPO

Zach Blatt / E-Commerce

Why one shampoo brand is Head and Shoulders above the rest

An analysis of online reviews shows that the pleasing smell of the anti-dandruff shampoo is ...

Advertisement