The shipping carrier is scouting 2,400 independent locations for its Access Point program in 100 markets, aiming to make it easy for online shoppers ...
A robust tablet app aims to make wine shopping fun and easy.
Shopping on Wine.com Inc.’s iPad app is very different from shopping its e-commerce site—and that’s exactly the point. A tablet app should offer shoppers something unique, says CEO Rich Bergsund. A consumer can swipe left to right and back again through thousands of wine labels, with the labels coming to the fore, then disappearing in back, similar to the way a shopper pages through album covers in iTunes. When she selects a wine, a global map below the label zeroes in on the region where the winery is located. Below the labels are four thumb wheels, on which she can select the type of wine she is looking for, the varietal, the region and/or the appellation. Then she presses the Go button and the app presents only matches for her search.
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