November 26, 2012, 3:59 PM

Wayfair.com: Content creator

Wayfair.com hopes to drive sales with rich content.

Lead Photo

Wayfair.com takes its content seriously. So much so that the e-retailer, formerly known as CSN Stores LLC, late last year hired Better Homes and Gardens editor Kristine Kennedy as its editorial director to manage articles and content on the site. Articles include interviews with designers whose products the retailer carries, as well as top picks by Wayfair editors. The site continues to tweak its design since its relaunch last fall as Wayfair. An “as seen in” section on the home page helps consumers find Wayfair items that have been featured in magazines, and a scrollable list of brands carried on the site lets visitors quickly find brands they favor. It also added a dose of star power via collaboration with HomeMint, the designer site that features celebrity pop star Justin Timberlake.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Jeff Oxford / E-Commerce

Is your SEO ready for Q4 2016?

Changes to Google’s ranking scheme puts more emphasis on serving mobile shoppers well. Links and ...

FPO

Bart Mroz / E-Commerce

What online shoppers want

They want mobile shopping to be easy, are open to trying buying on social networks ...

Advertisement