November 26, 2012, 4:18 PM Content and cams

Daily news and blogs along with live webcams tug at alumni and fans.

Lead Photo

The University Co-op’s smartphone app seeks to give students, alumni and fans a sense of home and school wherever they may be. The retailer packages RSS feeds of Austin and campus newspapers and a University of Texas sports blog together with campus webcams into its app. It hopes shoppers’ responses to that content might tug on their emotions enough to buy a T-shirt or other product.“It is important to have relevant and changing content,” says Brian Jewell, vice president of marketing. “The RSS feeds we have for news constantly update with the ever-changing headlines of the day, and our app users love the cams, which allow them to pull up a live shot of a Co-op event. Having all these features in one app creates a one-stop user experience for our customers.”

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List.

comments powered by Disqus




From IR Blogs


Roy Erez / E-Commerce

Why don’t your best customers buy more gifts from you?

Many consumers don’t shop for gifts where they shop for themselves. Here are some tips ...


Jason Miller / E-Commerce

A 5-point holiday readiness checklist

Here are five areas every online retailer should address now to be prepared for the ...