November 26, 2012, 4:18 PM

UniversityCo-op.com: Content and cams

Daily news and blogs along with live webcams tug at alumni and fans.

Lead Photo

The University Co-op’s smartphone app seeks to give students, alumni and fans a sense of home and school wherever they may be. The retailer packages RSS feeds of Austin and campus newspapers and a University of Texas sports blog together with campus webcams into its app. It hopes shoppers’ responses to that content might tug on their emotions enough to buy a T-shirt or other product.“It is important to have relevant and changing content,” says Brian Jewell, vice president of marketing. “The RSS feeds we have for news constantly update with the ever-changing headlines of the day, and our app users love the cams, which allow them to pull up a live shot of a Co-op event. Having all these features in one app creates a one-stop user experience for our customers.”

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Scott Stone / E-Commerce

How to turn friendly fraud into customer loyalty

Understanding the various kinds of fraud allows a merchant to strengthen ties with honest shoppers ...

FPO

Mike Cassidy / E-Commerce

Amazon Prime Day’s halo effect for other e-retailers

Four strategies that can help competitors compete with Amazon on Prime Day.

Advertisement