November 26, 2012, 2:34 PM

Totsy.com: Talking about kids

15% of Totsy's traffic stems from Facebook.

Lead Photo

With more than 15% of its traffic coming from shoppers who click from Facebook to its site, Totsy, a flash-sale retailer of products for kids and moms, has figured out that a mix of merchandising and conversation is what its more than 370,000 Facebook fans are after. “Moms are one of the largest audiences on Facebook,” says Guillaume Gauthereau, CEO of Totsy. “They want to connect with other moms. They want to talk about everything about their kids.” The retailer’s social media team knows what drives shoppers to click an offer and what leads them to interact, he says. For instance, a recent post, “At what age is it OK to have pierced ears for your kids? How old was your little one when they had their ears pierced?” led more than 520 people to share their thoughts and attracted over 220 Likes.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ken Burke / B2B E-Commerce

Thriving in the brave new world of B2B

As executives at manufacturers, wholesalers and distributors map out their e-commerce investments, they have many ...

FPO

Jodi Beuder / E-Commerce

Five customer service imperatives for Internet retailers

Based on an analysis of customer service data, Impact Learnings Systems highlights five areas e-retailers ...

Advertisement