November 26, 2012, 2:34 PM Talking about kids

15% of Totsy's traffic stems from Facebook.

Lead Photo

With more than 15% of its traffic coming from shoppers who click from Facebook to its site, Totsy, a flash-sale retailer of products for kids and moms, has figured out that a mix of merchandising and conversation is what its more than 370,000 Facebook fans are after. “Moms are one of the largest audiences on Facebook,” says Guillaume Gauthereau, CEO of Totsy. “They want to connect with other moms. They want to talk about everything about their kids.” The retailer’s social media team knows what drives shoppers to click an offer and what leads them to interact, he says. For instance, a recent post, “At what age is it OK to have pierced ears for your kids? How old was your little one when they had their ears pierced?” led more than 520 people to share their thoughts and attracted over 220 Likes.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List


comments powered by Disqus




From The IR Blog


Rotem Gal / E-Commerce

6 steps to a better e-commerce website design

Here are examples of several e-retail sites that effectively eliminate barriers to shopping.


Mallory Mongeon / E-Commerce

How to inject social pizzazz into your email campaigns

Here are several examples of companies doing it right.