The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
15% of Totsy's traffic stems from Facebook.
With more than 15% of its traffic coming from shoppers who click from Facebook to its site, Totsy, a flash-sale retailer of products for kids and moms, has figured out that a mix of merchandising and conversation is what its more than 370,000 Facebook fans are after. “Moms are one of the largest audiences on Facebook,” says Guillaume Gauthereau, CEO of Totsy. “They want to connect with other moms. They want to talk about everything about their kids.” The retailer’s social media team knows what drives shoppers to click an offer and what leads them to interact, he says. For instance, a recent post, “At what age is it OK to have pierced ears for your kids? How old was your little one when they had their ears pierced?” led more than 520 people to share their thoughts and attracted over 220 Likes.
Purchase the 2013 Hot 100 Issue of Internet Retailer
View the entire 2013 Hot 100 List