November 26, 2012, 3:28 PM

StratusWines.com: Wine lover’s delight

Product pages offer details about each wine, such as sugar content and winemaker's notes.

Lead Photo

Not everyone wants to know the sugar content of a wine at harvest or how long it spent in barrels. But the e-commerce site of Stratus Vineyards caters to the kind of buyers of premium wines who often do care about those types of details. StratusWines.com presents on its product pages technical specifications of the wine, winemaker notes, reviews and suggested food pairings. “We’re touching a small corner of the wine marketplace, and that corner is collecting wines for aging and wants that information,” says Suzanne Janke, director of hospitality and retail. The redesigned site, unveiled in March, features a clean, elegant design and navigation structure. The chic, contemporary feel of the web site, Janke says, is designed to match the style of the Ontario winery itself.

 

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...

FPO

Donn Davis / E-Commerce

Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ...

Research Guides

Advertisement