Last year’s website redesign produces mixed results.
Models on product pages come to life, showing off a garment from all angles.
Younger fashion-conscious women have many options when shopping online. ShopBop.com has been serving these shoppers since 2000 (and has been part of Amazon.com Inc. since 2006), and keeps raising its game. The e-retailer’s August site redesign gives visitors many ways to navigate. The home page features a large fashion photo, with an option to Shop This Look in the upper left corner. An arrow on the right of the image takes the visitor to another example from the same collection, with a link to related items. When a shopper arrives on a product page a model wearing the garment comes to live, turning around to show it off from all angles. And there’s expanded content on the ShopTalk blog, updated daily with editor’s picks and interviews with hot designers.
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