November 26, 2012, 2:42 PM

Threadless.com: Personal to a T

A redesign this year aims to foster Threadless.com's community and drive sales.

Lead Photo

Threadless redesigned its site this year to give a different look to shoppers arriving at its site for the first time and those returning. In both cases the site features four main top navigation tabs—Make, where artists submit designs; Pick, where community members vote on designs; Play, where community members participate in the site’s forums; and Shop, where visitors can buy. However, newcomers see quick shopping options and statistics about the Threadless community, such as the number of members and printed designs. Returning consumers see a more personalized version of the site. The home page, for instance, shows consumers designs they might like based on their past purchases and designs they’ve voted on. The redesign is aimed at fostering the site’s community and driving sales.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Wendy Wallner / Mobile Commerce

How retailers can make their mobile apps ‘stickier’

An app should be the easiest way to make a purchase, and offer other benefits, ...

FPO

Emily Carrion / Mobile Commerce

5 ways retailers can spiff up their mobile apps for the holidays

Effective apps not only boost sales, they provide an easy way to obtain customer feedback.

Advertisement