November 26, 2012, 2:42 PM Personal to a T

A redesign this year aims to foster's community and drive sales.

Lead Photo

Threadless redesigned its site this year to give a different look to shoppers arriving at its site for the first time and those returning. In both cases the site features four main top navigation tabs—Make, where artists submit designs; Pick, where community members vote on designs; Play, where community members participate in the site’s forums; and Shop, where visitors can buy. However, newcomers see quick shopping options and statistics about the Threadless community, such as the number of members and printed designs. Returning consumers see a more personalized version of the site. The home page, for instance, shows consumers designs they might like based on their past purchases and designs they’ve voted on. The redesign is aimed at fostering the site’s community and driving sales.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List


comments powered by Disqus




From The IR Blog


Ryan Jepson / E-Commerce

An early look at holiday toys’ online winners and losers

Amazon has the lowest prices on average on hot holiday toys, though is not ...


Paul Rogers / E-Commerce

An e-commerce platform comparison: Demandware and Magento

Both are well established, but they tend to attract different types of online retailers.