More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
A redesign this year aims to foster Threadless.com's community and drive sales.
Threadless redesigned its site this year to give a different look to shoppers arriving at its site for the first time and those returning. In both cases the site features four main top navigation tabs—Make, where artists submit designs; Pick, where community members vote on designs; Play, where community members participate in the site’s forums; and Shop, where visitors can buy. However, newcomers see quick shopping options and statistics about the Threadless community, such as the number of members and printed designs. Returning consumers see a more personalized version of the site. The home page, for instance, shows consumers designs they might like based on their past purchases and designs they’ve voted on. The redesign is aimed at fostering the site’s community and driving sales.
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