The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Lowe’s Cos. Inc. offers a handy tool that helps shoppers save information about purchases.
Lowe’s Cos. Inc. last year launched the MyLowe’s loyalty card to help connect the dots between shoppers’ online and in-store purchases. The retailer tracks shoppers' purchases when they sign in to the site or when they present their MyLowe’s card in a store. The retailer then stores the information about the purchase, such as the paint color a shopper bought, so that the shopper can quickly access the information if he needs more. Shoppers can also create project folders and enter information about their homes, such as room dimensions. About 12 million consumers have signed up for the card, says Gihad Jawhar, vice president of Lowes.com. Shoppers can also access their MyLowe’s account via the retailer’s mobile apps and site in case they forget their card.
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