November 26, 2012, 3:55 PM Store to web

Lowe’s Cos. Inc. offers a handy tool that helps shoppers save information about purchases.

Lead Photo

Lowe’s Cos. Inc. last year launched the MyLowe’s loyalty card to help connect the dots between shoppers’ online and in-store purchases. The retailer tracks shoppers' purchases when they sign in to the site or when they present their MyLowe’s card in a store. The retailer then stores the information about the purchase, such as the paint color a shopper bought, so that the shopper can quickly access the information if he needs more. Shoppers can also create project folders and enter information about their homes, such as room dimensions. About 12 million consumers have signed up for the card, says Gihad Jawhar, vice president of Shoppers can also access their MyLowe’s account via the retailer’s mobile apps and site in case they forget their card.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus




From The IR Blog


Adrien Henni / E-Commerce

Italian luxury brand Furla launches online sales in Russia

Furla follows such European brands as H&M and L’Oreal into Russian e-commerce.


Meiry Vaknin / Mobile Commerce

E-retailers can engage mobile holiday shoppers with native ads

Native advertising is becoming more popular because of its strong performance, and easier to implement ...